Have to give credit to Eyeblaster for continually upgrading and refining its product offerings. Today it added some behavior based tools, launched a new banner format, and several other features.
These features are based on customer needs and feedback from users. By adding more interactivity - and making the technology easier to use - Eyeblaster is paying close attention to marketplace trends. Consumers are intrigued and empowered by interactivity with a brand, and Eyeblaster is providing advertisers with a means to engage those same consumers.
Rich Media is well served by these folks. Let's hope more vendors follow suit.
Perhaps there is justice after all. Today, Gary Kremen, CEO of Sex.com, has joined the battle against Acacia.
Kremen, a battle scarred veteran of the war surrounding the Sex.com domain name, has pledged $10,000 to the defense fund. Not much, but I'm sure every dollar helps his fellow adult movie makers.
EyeWonder, Inc. today announced the availability of streaming video ads within online games. These ads will bring repurposed TV spots to players prior to starting the game or when they're "between levels."
It will be interesting to see if this works. Gamers are a demographic hodgepodge who are usually intensely involved in the activity at hand. Will these ads be compelling enough to divert their attention?
My guess would be repurposed TV ads aren't going to fly. Advertisers are going to have to get very creative here and really integrate the message with the game somehow.
Judging from what we see of online "creative," I think there'll be a lot of work needed. It's a good concept, however, and with the right ad message might actually garner some attention from avid gamers.
Unicast proudly reports people are now watching 18 seconds - up from 16 seconds - of a 30 second Internet video ad.
Nate Elliott, of Jupiter Research, suggests video ads - at 30 seconds - are too long, and that's why consumers aren't watching them all the way through.
Is it possible the Internet isn't television after all? Can the pundits be wrong?
30 seconds might not seem like a long time when you're parked in front of the tube, but it's a VERY long interval when you're visiting a web site. Can't we all get our collective heads around this and start creating media expressly FOR the Internet? Isn't it time?
Media Post reports today more and more newspapers are using video footage. They've finally caught on to the fact we're a people who prefer the visual to the written.
Rich and streaming media - still denigrated by many - seems to be the preferred way these days to deliver both advertising and meaningful content. It appears newspapers are finally coming into the Internet age.