What is about the online advertising world? Why can't they let go of the TV thing? Why do they think people care if ads are "uniform" in length and delivery? Don't they understand this "sameness" is just one of the factors contributing to the decline of broadcast television?
Media Post today offers a Point - Counterpoint argument on rich media standardization. Jason Heller, the CEO and co-founder of Mass Transit Interactive, almost gets it when he discusses relevance as the most important aspect of any ad. Had he discussed creativity as well, he would have made my genius list.:-)
I don't think people give a darn if the ad is 15 or 150 seconds if it's clever and pertains to them. Give up on the TV thing - PLEASE!
I think I'm surprised that the media establishment is so surprised with the popularity of "TV on the Web."
I've been talking about - and predicting - convergence for a long time, and it's finally coming to pass. The popularity of sites such as ManiaTV , and the new music videos etc. on MTV only prove my point.
When people spend as much time as we do in front of our computer screens, we're bound to go looking for entertainment. And we'd like to find entertainment with which we can interact!
The old line TV folks better get it into their heads that the Web is going to take an even greater slice of their market than it already has. There will be little they can do to stem the tide as the two mediums are going to be interchangeable sooner than we think.
Remember - you read it here.:-)